Earlier today, a celebrity tabloid report claimed that Cruise has replaced publicity powerhouse firm Rogers & Cowan with his sister Lee Anne DeVette.

While DeVette spent some time handling her brother's publicity after he left longtime flack Pat Kingsley more than four years ago, he eventually signed with Rogers & Cowan.

And that's where he remains for all "worldwide" public relations, R&C said in a statement released this afternoon.

"As it was announced three years ago, [DeVette] remains as his assistant working in areas of his production company that do not include publicity or public relations," the statement reads.

DeVette, the statement also reads, "is not involved" with media relations "for her brother at all."